Puget Sound Business Journal released their annual “Book of Lists”, naming Realogics Sotheby’s International Realty among the list of “Largest Residential Real Estate Companies” for the sixth year in a row. Despite its boutique size, the firm ranked seventh on the list, reporting $1.07 billion in sales by its 195 brokers with an average sales price of $767,000.
In all, the 25 companies that were ranked on the list collectively reported nearly $52 billion in residential real estate sales within King, Kitsap, Pierce and Snohomish counties. Together they comprise 11,929 real estate brokers in the Puget Sound region.
“2018 is poised to serve as another year of growth and tremendous opportunities,” said Dean Jones, President & CEO of Realogics Sotheby’s International Realty. “We continue to innovate the industry with an agent-centric focus, micro-branding, and unique marketing platforms including ‘Home of the Day’ on Puget Sound Business Journal (PSBJ) and GeekWire’s ‘Home of the Week’ feature.”
Jones observes the companies growing today are those that are challenging the status quo. Realogics Sotheby’s International Realty takes a decidedly tailored approach designed to grow broker production following the firm’s “better together” motto. At the same time, an award-winning marketing department and strategic media partners combine to provide exclusive exposure opportunities that help the firm’s brokers win listings and sell them.
Realogics Sotheby’s International Realty is the sole marketing partner with the PSBJ on the “Home of the Day” platform, which features a unique listing every day online and in the daily newsletter sent out by publisher Emory Thomas Jr. Consumers can vote for their favorite property and the winner is published each Friday in the print edition of PSBJ. In 2017, it was estimated that this program generated more than 4% of the total site traffic to the website at http://www.bizjournals.com/Seattle.
Today the Sotheby’s International Realty global network is comprised of more than 21,000 affiliated independent sales associates located in 930 offices in 69 countries and territories worldwide representing 41,000 of the world’s most extraordinary properties. In 2017 the brand’s website generated over 1.4 million unique visitors per month (60-percent originating from outside the US).