"At the core of the brand's strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, The Hong Kong Tatler and the Financial Times."
Sotheby’s International Realty's® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 830 offices in 61 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.
Realogics Sotheby’s International Realty continues to expand its Asia Services Group through one-of-a-kind endeavors that include a custom WeChat App developed with adSage, privileged placement in Tiger Oak Publication’s Seattle Luxury Living Magazine, exclusive features on Juwai.com, events in partnership with AREAA, the production of the “East Meets West” documentary and the Asia Services Center.
Together with adSage, Realogics Sotheby’s International Realty developed an exclusive real estate portal for WeChat, a popular mobile device communication app that has attracted more than 600 million subscribers (mostly in China) since its inception in 2012. Now a global sensation, the multimedia platform allows communications to penetrate the firewall in China and can share messages virally between followers. The app showcases our Pacific Northwest real estate and lifestyle real time overseas to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.
SEATTLE LUXURY LIVING MAGAZINE
Realogics Sotheby’s International Realty and Tiger Oak Publications collaborated to produce an all-Mandarin magazine called “Seattle Luxury Living,” which targets affluent Chinese consumers locally and overseas. The publication features editorial on key lifestyle considerations for inbound Chinese Nationals to the Pacific Northwest including real estate trends, international business and trade, education and immigration, ethnic cuisine and luxury consumer goods including automobiles, fashion and travel.
Realogics Sotheby’s International Realty has exclusive sponsorship of Juwai.com’s leaderboard advertising platform reaching thousands of prospective buyers each day. Juwai.com is the largest and most authoritative source for global property in Chinese, with over 2.4 million property listings spanning 58 countries; with over 12,000 current news stories, country buying guides, education and emigration articles; along with the largest Chinese social media community focused on international property. The website hosts several hundred RSIR listings, each translated in Mandarin, in addition to promoting RSIR as a preferred service provider for Chinese nationals visiting the Seattle area.