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Local Marketing


Exclusive Media Partnerships

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Local Marketing


Exclusive Media Partnerships

Home of the Day by the Puget Sound Business Journal

Home of the Day is a unique opportunity to showcase your property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. 

  • Up to 20 high resolution property photos so users can explore each listing room-by-room; Social tools to share property on Twitter, LinkedIn, Facebook and Google+; Promotion as integrated native content on homepages and article pages - both full site and mobile twice per month; Tease of 3 more Home of the Day properties following the gallery with link to index page showcasing all Home of the Day properties; Dynamic slide show controls so user can easily scroll through images or click to next photo; Live on site 24 hours a day, 7 days a week for 30 days


Luxury Home Magazine

Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized "Coffee Table Magazine" featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.

  • 27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).
  • 80,000+ readers each and every issue.
  • 18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.

Luxe Magazine

Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Curated for the affluent, sophisticated homeowner, Luxe Interiors + Design Magazine™ is the only luxury publication that offers access to the local design and architecture scene, while also covering national design news and trends. The Luxe Interiors + Design Magazine™ network and its influence extends nationally into local markets reaching in-market readers.

Average age of Luxe readers is 53 years of age with an average household income of over $125,000. 99% of Luxe readers have a household net worth of $2 million or greater. Luxe has 450,000 total national distributions with 400,000 guaranteed audited circulations.


Alaska Airlines Magazine

Alaska Airlines Magazine focuses on the people and places of the Alaska Airlines route system, exploring the issues, trends and events that shape these regions. On board Alaska Airlines, the average reader is 49 years of age with an average household income of $103,000 annually. Research shows that Alaska Airlines has a 61% readership, with an average 935,260 monthly readers. The average number of passengers boarding Alaska Airlines per month is estimated at 1,533,213. 

Alaska Airlines serves the areas of Alaska, Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Missouri, Montana, Nevada, New York/New Jersey, Oregon, Pennsylvania, Texas, Washington, Washington D.C, Western Canada and Mexico, totaling at 90 destinations served.


Sea Magazine

Sea Magazine has been around for over 106 years (Born 1908 Seattle, Wa) and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend. September issue at Lake Union Boat Show!

  • Circulation (aprox. 20,000 subscribers in the PNW): 62,000 
  • Average Income: $309,000 
  • Net Worth: $4,637,980 
  • Took action on a product or service seen in Sea Magazine: 87.4% 
  • Own a Boat: 92.4% Boats per Household: 2.8 
  • Male Readership: 94.7% 
  • On all “Kenmore Air” flights & Terminals 
  • Included in Welcome Bags at Major Ports 
  • Extra distribution at Seattle Boats Shows

425 Magazine

Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other. 425 is the only paid publication for and about the Eastside. No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market. 

  • Average HHI: $386,372 
  • College Education: 96% 
  • Hotel Distribution: 5,060 
  • Circulation: 133,020 
  • Digital Media: 12,636 
  • Median Net Worth: $1,848,344
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Global Marketing


UNPARALLELED EXPOSURE. WORLDWIDE.

Global Marketing


UNPARALLELED EXPOSURE. WORLDWIDE.

"At the core of the brand's strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, The Hong Kong Tatler and the Financial Times."


Sotheby’s International Realty's® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.

At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 830 offices in 61 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.

 

Asia Initiatives 

Realogics Sotheby’s International Realty continues to expand its Asia Services Group through one-of-a-kind endeavors that include a custom WeChat App developed with adSage, privileged placement in Tiger Oak Publication’s Seattle Luxury Living Magazine, exclusive features on Juwai.com, events in partnership with AREAA, the production of the “East Meets West” documentary and the Asia Services Center.


WECHAT

Together with adSage, Realogics Sotheby’s International Realty developed an exclusive real estate portal for WeChat, a popular mobile device communication app that has attracted more than 600 million subscribers (mostly in China) since its inception in 2012. Now a global sensation, the multimedia platform allows communications to penetrate the firewall in China and can share messages virally between followers. The app showcases our Pacific Northwest real estate and lifestyle real time overseas to encourage communications between our Asia Services Group and connect our local brokers and their listing clients with a world of opportunity.


SEATTLE LUXURY LIVING MAGAZINE

Realogics Sotheby’s International Realty and Tiger Oak Publications collaborated to produce an all-Mandarin magazine called “Seattle Luxury Living,” which targets affluent Chinese consumers locally and overseas. The publication features editorial on key lifestyle considerations for inbound Chinese Nationals to the Pacific Northwest including real estate trends, international business and trade, education and immigration, ethnic cuisine and luxury consumer goods including automobiles, fashion and travel.


JUWAI

Realogics Sotheby’s International Realty has exclusive sponsorship of Juwai.com’s leaderboard advertising platform reaching thousands of prospective buyers each day. Juwai.com is the largest and most authoritative source for global property in Chinese, with over 2.4 million property listings spanning 58 countries; with over 12,000 current news stories, country buying guides, education and emigration articles; along with the largest Chinese social media community focused on international property. The website hosts several hundred RSIR listings, each translated in Mandarin, in addition to promoting RSIR as a preferred service provider for Chinese nationals visiting the Seattle area.

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SothebysRealty.com


EVERY HOME IS A TREASURE ON SIR.COM

SothebysRealty.com


EVERY HOME IS A TREASURE ON SIR.COM

The Sotheby’s International Realty website, SIR.com, attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent. 

In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.


50

Currency Conversions
Updated 4 Times Per Day

16

Human Translated
Languages

6.8M

SIR.COM Unique Visitors
in 2014

45%

of Unique Visitors from
Outside the United States